RSS Feeds are a very useful and powerful feature that allow your content to be listed on other websites, Twitter, RSS Readers and a lot more, so people can obtain instant up to date new content from you without having to visit your website all the time. So why not export your Interspire Email Marketer Newsletters in the same way? This way even people who do not subscribe to your newsletter will be updated. This blog describes how to export the newsletters as RSS Feeds, its actually very easy.
If you are not familiar with RSS Feeds, read my blog here on the benefits of exporting content as RSS Feeds. I also talk about the benefits of Email Marketing here. I use an industry leading newsletter system for my newsletters.
We’ve finished developing an integration between the popular AEC Subscription Manager for the Joomla content management system and the cutting edge Interspire Email Marketer. Using AEC’s Micro Integrations we have developed the process for when a user joins a subscription plan they are added to a contact list of choice and when they expire are removed from the contact list. With this integration it now means one of the most popular and feature rich newsletter systems can be used in a fully automated way with the leading Joomla content management system’s AEC Subscription component.
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Autoresponders are an effective and powerful method of automatically sending email newsletters regularly to subscribers to your newsletter system without you doing anything apart from pre-writing the newsletters in the first place. The regular emailing ensures your products and services are communicated to subscribers automatically over a time period with the intention of increasing enquiries and sales.This blog explains what Autoreponders are.
Building up a contact and customer base is vital in running a successful business, but only if you use it correctly. One way of utilising your contact database is sending Email Newsletters to increase interest, read rates and click throughs and ultimately increased sales. This blog explains what Email Newsletters and and the benefits of sending them.
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Update January 13th 2010: I had a little breakthrough this evening… It’s possible to use the XML API to call PHP functions in the subscribers.php file. So there is no need to modify the xml.php or subscribers.php files to do some updates like for Custom Fields. I hope to be able to write another blog on this to explain it more, but in the meantime you can contact me to obtain an email I sent to someone earlier that explains it in more detail.
Update December 15th 2009: As stated in the comments below, I believe the IEM API to be more powerful than the Interspire instructions suggest, and as such believe some of my coding and changes are not required, or could be improved. I therefore do not think I should be giving out the scripts anymore as I have been, but instead would like to investigate the subscribers.php API in more detail.
Interspire Email Marketer (IEM), in my opinion, is the best newsletter system on the market that can be downloaded and installed on your own server. At least, I cannot find any other that comes close to it’s features, and I have looked hard. It does have one drawback though, and that’s the system API does not support integrating it into third party applications so subscribers can update their newsletter preferences from within another system. Interspire stated they don’t provide support on technical aspects of the API, so I have had to create my own API functions until they realise the benefit of this and write one themselves. This blog gives you a quick overview of the files to edit.
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