It is well known one of the most important techniques to increase rankings is backlinks. Google in fact started its ranking algorithm based on the number of other websites that have links to yours. If someone puts a link to your site, they are in fact approving or recommending your website in a way, and that’s how Google sees it. If your website has 5 links to it from other sites, compared to your competitor who has 1000, then your competitor clearly has a site worth linking to, and its rankings will reflect that.
This blog describes a great way to increase backlinks to your website without costing anything.
By default Joomla’s robots.txt file includes a line to disallow search engines indexing your images folder. This means the images on your Joomla site will not be indexed in Google and other search engines Images results. Here’s how to allow images to be indexed.
In a previous blog I mentioned that your page title (Browser Title or Title Tag) is one of the most important aspects to rank your website for keyword searches. For example, “About Affinity Web Solutions, Web Design in Caerphilly” is better than “About Us” because it not only shows the search engine reader the company name but additional keywords which is important for ranking (see previous blog about 10 basic search optimisation techniques to improve your website rankings).
The problem with Joomla 1.5 is the form to set this title different to what the actual page is called is hidden away in the depths of the Menu Manager, and not in the page editor itself. This blog gives an overview of how to set the page title different to the page name in Joomla 1.5.
Image 1 - META Title and Description
There are so many websites still not being developed with the fundamental and necessary techniques that can dramatically increase their search engine rankings. Most of them are easy to implement. So I thought I would write a brief article on what I consider the top 10 best and fundamental techniques to try to improve search engine rankings. It is by no means a complete solution, and may or not work for you, but can be considered the bare minimum necessary techniques you should implement.
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